How Do You Know if a Review Is Verifed on Amazon

When a client goes looking for a production on the Amazon market place, they're faced with a lot of options. With pages and pages of results to consider, how do they narrow down their choices to the one detail they'll buy? For many customers, a big part of the decision is based on ratings and reviews.

For sellers, getting a high number of positive reviews is i of the best means to differentiate yourself in the marketplace. But not all reviews are created equal. Amazon categorizes some as Verified Purchase Reviews.

What is an Amazon Verified Purchase Review?

Verified purchase reviews must meet ii master criteria:

• The buyer bought the particular through the Amazon marketplace.
• The seller didn't offer a significant discount on the product. Amazon doesn't specify what qualifies as a meaning discount, only it appears that only products with a discount of less than xx% are counted as verified.

Amazon wants reviews to be a useful tool for customers weighing their options. False reviews left by competitors are misleading rather than helpful. Customers that get a deep disbelieve on a product in exchange for a review may feel pressure level to be more positive than they really feel.

Adding the Verified Buy label to reviews they know are both real and earned signals to customers they're more worthy of trust. In improver to calculation the label, Amazon puts these reviews at the meridian of the reviews section. That way customers see them kickoff and are more likely to consider them in their purchasing conclusion.

How Not to Get Verified Purchase Reviews

Obviously, earning verified purchase reviews on Amazon is important. Getting customers to review your products can be catchy in whatever context though. You need busy people to have fourth dimension out of their day for something that doesn't have much benefit to them.

With Amazon, you lot face boosted challenges. The company has strict policies governing the ways sellers tin can interact with customers. Breaking their rules can go you kicked off the Amazon marketplace entirely. For businesses that depend on Amazon, the stakes are too high to get this incorrect.

Amazon's prohibited seller activities and actions outlines specific tactics to avoid. When information technology comes to getting product reviews, this includes:

• Paying customers for reviews.
• Offering incentives for reviews.
• Reviewing your ain products.
• Request shut friends and family to review your products.
• Requesting simply positive reviews.
• Offering big discounts.

What You Tin Practice to Go Amazon Verified Buy Reviews

Now that you know all about what y'all can't do, the obvious question is: what tin you do? Many customers who are happy with your production simply won't call up to caput back to Amazon to leave a review. A basic reminder tin get a long way toward nudging some of them into activeness.

Amazon'southward rules definitely put limitations on how you can interact with your customers. Ane of the types of communication they practice allow is review requests. You can accomplish out to customers after a purchase to ask them to exit a review. You but have to be careful in your wording to make sure you stay within their guidelines.

To write review requests that stay within Amazon's rules and increase your chances of getting a response:

• Either utilise Amazon's Buyer-Seller Messaging Service to send the message, or to identify the encrypted email address to contact them with.
• Encourage them to leave a review, only be careful not to specify anything about it being positive. Your asking has to remain neutral.
• Emphasize how quick the process is. You're merely asking for 2 minutes out of their solar day.
• Include a link telling them where to go. Make information technology as easy as possible for them.

Non every customer will respond to your request, only every one that does makes your product more attractive to time to come visitors. That makes the attempt well worth it.

How to Make the Process Easier

Writing up a message like this for every buy would apparently exist time consuming and tedious. Good thing there are shortcuts you tin take.

For businesses that process hundreds or thousands of reviews a month, a tool like FeedbackFive lets you scale your efforts by automating the review request process. Set up your template up to become out automatically after every buy. You tin even schedule automation for the Amazon Request a Review system, which is guaranteed to exist compliant with Amazon's messaging requirements. So sit dorsum and permit the product do the work for you.

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Source: https://www.ecomengine.com/blog/amazon-verified-purchase-reviews

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